The patented Persuader “E-Chip” Spinnerbait is an electronic spinner with an EChip crystal mount to the shank of the hook and duplicates the electronic voltage discharged by the nervous system of live bait. Only the slightest movement or vibration of the lure generates the charge and never needs a power source and never wears out. Made with the same top-quality components like the 5/0 Mustad Ultrapoint hooks and Bio-Flex Silicon Skirts. Persuader is leading the way when it comes to innovation!